“Measuring Customer Relationship Health”
Founded on Research
It has been well-documented that there is a strong correlation between customer satisfaction and intent to re-purchase (loyalty). Also customer intent to refer and recommend has been strongly linked to sales growth. Understanding what drives customer satisfaction, loyalty and referral behaviour by listening to customer feedback is therefore of paramount importance to any organisation wishing to sustain its competitive advantage in an increasingly competitive world.
The Customer Pulse programme gathers objective and frank feedback from your most important customers via personal interview. The approach has been proven during major projects.